Wikipedia See more Thomas James Barratt (1841–1914) was an English businessman who was the chairman of the soap manufacturer A. & F. Pears. A pioneer of brand marketing, he has been called "the father of modern advertising See more Barratt was born in London. He married Mary Pears, the eldest daughter of Francis Pears, the head of A. & F. Pears. He consequently entered the firm in 1865, becoming his father … See more In addition to his business and advertising activity Barratt wrote a history of Hampstead, Annals of Hampstead (1912). He became Deputy Lieutenant of the City of London, a Master of the Barbers' Company, and a Fellow of the Royal Microscopical and See more Barratt was awarded a Guinness World Record in 2014 for being considered the world's first brand manager, a job he held for A. & F. Pears from 1865. See more Barratt was keen to equate Pears with quality and high culture through his campaign methods. He acquired works of art to use in the … See more WebThomas J. Barratt , chairman of A. and F. Pears Limited. He is regarded as one of the founders of modern advertising. ca. 1900. Get premium, high resolution news photos at …
The Father of Modern Advertising Rides Again – PRINT Magazine
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Thomas J. Barratt - Infogalactic: the planetary knowledge core
WebApr 12, 2012 · Thomas J Barratt is considered by many to be “the Father of Modern Advertising”. In 1865 Thomas married into the Pears family by marring the founder … Webby Bob Davenport. Thomas James Barratt, 1841–1914. ‘Any fool can make soap,’ said Thomas James Barratt. ‘It takes a clever man to sell it.’. And he was just such a clever … side effects benicar 40 mg